BAFE has decided this year to use the ever increasing demand on our marketing budget in a more direct manner, rather than exhibiting at Firex.
This has involved the appointment of a new marketing position in the BAFE office to support and develop the BAFE marketing activity, especially to inform end users about meeting their obligations under fire legislation by using competent providers. We feel that the direct approach to a targeted audience using dedicated staff, will in the long run provide much better results in promoting the value of using third party certificated providers of fire protection services.
“Delivering the best possible return for the marketing spend that we have available is great for our registered companies. It allows us to really focus more on what matters to the end users, specifiers and our scheme members and gives us the chance to work in a more proactive manner”
- Stephen Adams, Chief Executive BAFE.
Having this resource will allow us to represent BAFE at a more specific level and increase our ability to support cooperative initiatives with Certification Bodies. We also hope to increase the good work we already manage through Public Sector Tendering initiatives, where we respond to over 400 tenders a year promoting the specification of BAFE registered companies.
We are working hard on an improved web presence to help companies requiring assistance from the Fire sector to find an appropriately located member company. This will then drive more traffic through the BAFE Website that is already receiving more than 30,000 hits a year searching for information about registered companies and our quality schemes.
However, we will be visiting the FIREX International event to see developements in the fire market. For more information on BAFE schemes/specifying third party companies you can also attend seminars being held at FIREX and IFSEC over the three day event:
16th June 2015
NSI Learning Zone (IFSEC) 10:30 - 11am
BAFE SP205 Life Safety Fire Risk Assessment - Is it right for you?
Speaker: John Davidson - Head of Field Operations (Systems) NSI
FPA Infozone 2 - 2:45pm
Aligning your company to achieve BAFE SP203
Speaker: Steve Martin - Head of Specialist Groups (Technical) Fire & Security Association
FPA Infozone 3:15 - 4pm
Procuring Fire Risk Assessment services? How Specifying Third Party Accredited providers can help
17th June 2015
Expertise & Guidance Theatre 2:30 - 3pm
Choosing a Competent Fire Risk Assessor
Speaker: John Davidson - Head of Field Operations (Systems) NSI
18th June 2015
FPA Infozone 10:30 - 11:15am
Achieving Third Party Accreditation as a Fire Risk Assessor
Speaker: Chris Richards - President IFSM
To see all seminars available please visit the FIREX and IFSEC websites: